Step-by-Step Tutorial to Use Metricool (Free Version)
Metricool is a social media analysis and management tool that allows you to schedule posts, analyze the performance of your content, and obtain detailed reports. Below, I'll guide you through the steps to start using Metricool in its free version.
Step 1: Register and Log In
Register on Metricool:
- Visit Metricool.
- Click on "Register for free".
- Fill out the registration form with your email and password.
- Confirm your account through the link you will receive in your email.
Log In:
- Once registered, go to the Metricool homepage.
- Log in with your email and password.
Step 2: Connect Your Social Networks
Access Account Settings:
- From the main dashboard, click on "Connect accounts" or navigate to the settings section.
Connect Your Profiles:
- Select the social networks you want to connect: Facebook, Instagram, Twitter, LinkedIn, Google My Business, etc.
- Authorize Metricool access by following the steps indicated for each social network.
Verification:
- Once connected, ensure that all accounts have been added correctly by reviewing the control panel.
Step 3: How to Publish the Same Post on Multiple Social Networks Simultaneously with Metricool
Go to the Calendar Section:
- Log in to your Metricool account and from the main menu, select "Calendar".
Create a New Post:
- Click on the day and time you want to schedule a post.
- Select the social networks where you want to publish.
- Write your content, add images, videos, or links as necessary.
- Customize the content for each social network if desired. Metricool allows you to adapt the text and images for each platform within the same window.
Schedule:
- Once ready, click on "Save" or "Schedule" to add the post to the calendar.
- The post will be added to the calendar and published on all the selected social networks at the specified date and time.
Note:
- Although Metricool allows you to publish the same content on multiple social networks, it is recommended to slightly adapt the text and images according to the best practices of each platform.
Step 4: Analyze Performance
Go to the Analytics Section:
- From the main menu, select "Analytics".
Select the Profile:
- Choose the social network you want to analyze.
Review Metrics:
- Review the available metrics such as followers, interactions, reach, impressions, etc.
- You can adjust the date range to view data for a specific period.
Step 5: Generate Reports
Go to the Reports Section:
- From the main menu, select "Reports".
Configure the Report:
- Select the social networks and the time period you want to include in the report.
- Customize the data and charts you want to include.
Generate and Download:
- Click on "Generate report".
- Download the report in PDF or Excel format as per your preference.
Step 6: Use the Competitor Tool (Optional)
Go to the Competition Section:
- From the main menu, select "Competition".
Add Competitors:
- Add your competitors' accounts to compare your performance with theirs.
- Review the comparative metrics to adjust your strategy.
Additional Tips
- Explore Metricool's Blog and Resources: Metricool offers a wealth of educational resources on their blog and help center. Take advantage of these materials to learn more about optimizing the use of the platform.
- Upgrade to a Paid Version if You Need More Features: If you find that you need additional features, consider upgrading to a paid version that better suits your needs.

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